direct line Navigation   Enjoy 2 for 1 movies for a whole year on us!

Now you have your Direct Line Cinema Card you can use it on an unlimited basis for the next 12 months.

This can be found on your Direct Line Cinema Card.

Frequently Asked Questions ▼


How do I qualify for this offer?

You will need to have purchased Direct Line car insurance online between 3rd and 30th June 2013. There will be a 45 day cooling off period following your purchase before your Direct Line Cinema Card is posted to you.

What will I be sent?

You will receive a Direct Line Cinema Card containing a unique pin code and the address of a promotional website where you can purchase your cinema vouchers. The card is valid for 12 months from the date you register it.

When does my Direct Line Cinema Card run out?

Your Cinema Card expires one year from the date that it is first used on the promotional website.

Do I always have to buy cinema vouchers on the promotional website?

Yes, all purchases of cinema vouchers need to be made on this promotional website.

Which cinemas can I use the vouchers at?

Cinema partners include Picturehouse, Reel and Showcase cinemas. There are also many independent cinemas around the country that will be participating. These will be listed on the website and are subject to change.

Will there be restrictions on what films I can see?

Your Direct Line cinema vouchers will be subject to some restrictions as stated on the website Key Terms and Exclusions. Customers must of course abide by cinema classification rules in terms of age and suitability of the film. Cinema vouchers cannot be used to reserve or purchase tickets by telephone, online or via any mobile app and must be taken with you and handed over at the box office in exchange for cinema tickets.

Will I have to pay anything?

A surcharge payable on arrival at the cinema will apply for 3D films; Premier, Gallery and Director’s Hall Screenings (where relevant). There is the cost of the cinema vouchers plus a handling charge of £1 per cinema voucher booking to cover handling & postage

How long will I have to wait for my cinema vouchers?

Cinema vouchers purchased before 3.30pm will be despatched the same day by first class post. Purchases made after 3.30pm or on weekends will be despatched the next working day.

Can I get a refund if I change my mind?

Unfortunately once you have purchased your cinema vouchers we cannot give you a refund. However, your cinema vouchers will usually be valid to use for 6 months and can be used at any of the participating cinemas during this period of time. Reel vouchers will have 3 month validity from date of purchase.

Is there a limit to how many vouchers I can buy?

There is a maximum of ten cinema voucher orders per day per customer during the validity period of the Direct Line Cinema Card.

When do my vouchers expire?

There will be varying expiry dates on the cinema vouchers you receive depending on which cinema you have chosen. They will usually be valid for 6 months but please ensure you check when you receive them. Reel cinema vouchers will be valid for 3 months from date of purchase.

Who should I contact if I have any further questions?

If you have any questions relating to this promotion, please call our partner for this promotion, TLC Marketing UK Ltd on 0800 1032 890 or e-mail on

TLC This promotion is powered by TLC Marketing Worldwide on behalf of Direct Line